Tourism industry of Pakistan has recently been given a huge boost due to the efforts put in by the current government. Furthermore, Pakistan Tourism Development Coordination (PTDC) has recently worked out an initiative for projecting the country’s true image abroad as well.
This initiative is aimed at engaged at engaging the v-loggers and bloggers to project Pakistan’s tourist places abroad through different social media channels. For this purpose, around 100 media influencers had been engaged so that they can participate in generating quality content on social sites with regard to tourism promotion.
In addition to this, PTDC, in collaboration with United Nations Development Programme (UNDP, recently conducted an interactive session with the social media influencers. This was done in order to get their input as well as to encourage them to highlight different resorts in the tourist locations of the country.
We think this is a great initiative for Pakistan, a country that has so many beautiful and scenic places which are unexplored and undiscovered by the world.